When an actor is new in town, and just starting out, it’s hard to know where to turn for marketing materials (headshots, photos, demo reels, etc.) and acting class. Where there are beginners with money to spend, there are scam artists hatching ways to take that money from the unsuspecting. Please start all inquiries by checking on the acting school, photographer, videographer, coach, or manager as completely as possible. Ask around. Get referrals from actor friends for these services when possible. Look companies or individuals up on the Internet. Call the offices or headquarters and ask questions about refund policies, dissatisfaction policies and what exact services are provided for what fees. Call the Better Business Bureau if possible, call the unions if this applies (in the case of agents that are not franchised by Screen Actors Guild or AFTRA), take whatever reasonable precautions you can. Be proactive in the choices you make about your money, your career, and your future.
The Internet remains an incredible source for looking up feedback on unscrupulous services and businesses that support the entertainment industry. But the best source of information will be your network of friends and fellow actors. Support and help each other if you run across someone who’s a great photographer with reasonable prices, or a scam acting school that takes your money and doesn’t deliver. Use intelligence and good judgement, and develop productive networking relationships. It will serve you well throughout your entire career.